Safety is always a concern for every airline, but not every passenger pays full attention to the safety announcement at the start of the flight.
In order to combat that, Air New Zealand have made an incredible safety announcement video, themed around The Hobbit and The Lord of the Rings movies. They even managed to get Elijah Wood involved, who needs a tiny little life jacket, being a hobbit and all.
It also features two LOTR superfans enjoying their trip around New Zealand, and showcases some of the fun things you can get up to if you should choose to visit the country, as well as the beautiful scenery that we recognise from the movies themselves. It almost doubles as a handy ad for the tourism board...
We'll be flying Air New Zealand everywhere from now on.