While it's early days yet, two big budget films look to be getting their hole's handed to them by a small budgeted genre sequel.
Both The BFG and Tarzan open in the US this July 4th weekend, with the former taking $755k and the latter $2.55 million from midnight previews - which, strangely, start in the early evening.
The Purge: Election Year blew both away for its first few showings taking a staggering $3.64 million. The Frank Grillo starring sequel is obviously topical, with the 50-year-old leading man gaining serious momentum as an action star in his wiser years. He headlines the great MMA series Kingdom and was also seen in the last couple of Captain America flicks as Crossbones.
Tarzan has not garnered the best reviews; our Brian Lloyd was not a fan and neither are the majority of critics - it currently sits at 34% on Rotten Tomatoes. The $180 million production needs to pick up the pace if it's to turn a profit.
While the BFG's numbers might seem a little low, family flicks do the majority of their business during matinee shows - with America about to enjoy a huge holiday weekend.