Well, duh.

When Netflix unexpectedly dropped Julius Onah's The Cloverfield Paradox after the Super Bowl on Sunday night, they had high hopes that the clever marketing ploy would pay dividends.

It didn’t work out that way. Despite making a reported $50m for Paramount, the film has been panned by critics and fans. (Read our review here).

As expected, the next installment, Overlord, won’t be reaching fans in the same fashion. According to The Wrap:

"The deal between Netflix and Paramount for “The Cloverfield Paradox” was a one-off “that makes the film immediately profitable,” according to another individual, a welcome injection of cash for a studio that has performed weakly at the box office of late."

"The insider added that the studio also thought that a surprise streaming release on the night of the Super Bowl would be in keeping with the sense of mystery that has surrounded every aspect of the “Cloverfield” series from its very first trailer for the original film in 2007, which depicted a decapitated Statue of Liberty and did not include a title."

Via: Uproxx