San Diego Comic-Con is now officially on the calendar for film lovers as being an important date.
From July 21st to the 24th, a number of major studios and upcoming blockbusters will be previewed and teased at the event. Of course, some of that information is bound to leak out. Last year saw snippets from Rogue One, Deadpool and many others leak online, much to the anger of studios and the organisers of SDCC themselves.
You're probably thinking to yourself that it doesn't really make sense. After all, the whole thing is about promoting films, right?
Well, you're half right. The truth is is that a lot of people pay a lot of money to attend the San Diego Comic-Con and those people are paying for the privilege of seeing these clips and trailers first - before anyone else. Having them leak online instantly afterwards is, you can imagine, a bit of a slap in the face to those who paid good money to see them first.
With that in mind, it's been rumoured that Apple's camera-blocking technology is being trialled at San Diego Comic-Con to prevent such leaks. James Gunn, the director behind the upcoming sequel to Guardians of the Galaxy, mentioned during a Q&A session on Facebook that "new technology" was being used during the Marvel panel.
"Well, you might see something if you're in Hall H on July 23 with me and the Marvel panel. Or if someone secretly films that - which is less likely to happen because of new technology, but I still know sometimes happens - then you'll see it right after. If not then, it will be a short while."
Generally speaking, San Diego Comic-Con gets trailers and the like at least two to three weeks before it's released online. In the case of clips, they're exclusive only to there. Trailers, on the other hand, are more likely to be reposted in full onto YouTube and disseminated to sites like us.
Apple have said that they're currently working on new technology that'll prevent people from recording at concerts and it's been speculated heavily that San Diego Comic-Con could be a proving ground for it. After all, it's one of the most hotly-anticipated and widely-recorded events in the calendar year.
We'll have full coverage of all the happenings from San Diego Comic-Con when it all kicks off from next Saturday.
Header Image via Flickr / Gage Skidmore