Last weekend's San Diego Comic-Con debuted a total of - count them - TWENTY-FIVE trailers.
As you can imagine, that glut of new footage would make you wonder why anyone would bother going to San Diego Comic-Con when you can follow the whole thing online, but the truth is that not every bit of footage makes it way online. In fact, studios go to a lot of trouble to make sure only the footage they want makes it way online.
There were rumours that SDCC would act as a trial run for Apple's new anti-piracy technology that would prevent leaks and footage making its way online. However, it appears that wasn't the case as more than a few bits of footage leaked before being swiftly pulled from websites.
James Gunn, the director of Guardians of the Galaxy and its sequel, Vol.2, was pretty adamant about why nobody's going to see the footage from his own panel anytime soon. In a Facebook post, Gunn explained that "the footage we released at Comic-Con will eventually be seen by the public, but in a more finished form. It’s very early days. We’ve only been finished shooting for a month, we presented an entire huge scene with Yondu and Rocket and Baby Groot and then we also presented some special glimpse for San Diego Comic-Con, a teaser trailer of sorts. The visual effects are not finished."
In a way, you can understand Gunn's point of view. If it's not ready for public consumption, then why should he have to show it off? Not only that, by withholding that footage, it's generating more news and more talk about the film. Hell, we wouldn't be talking about this if Gunn hadn't kept the footage offline.
As Gunn further explained, "it’s not something that I nor Marvel are comfortable with being out there and standing up to repeated viewings because the visual effects just aren’t finished. If I do something, I want to do it 100% correctly."
Fair point, in fairness.