The Incredible Hulk appears to have met his greatest challenge yet. No, not Tim Roth's Emil Blonksy character from the film but it appears that the Hulk is wilting against the somewhat unconventional challenge of the European Championships football tournament. Ticket sales in Italy have plummeted by a staggering 53% from its opening weekend numbers due to the footy tournament reaching its crucial knockout stage. Cinema managers have even tried to screen matches in their theatres in the hope of recouping concessions but not even this has proven to work as punters have preferred the option of watching the games outdoors. No surprise there really. There were similar effects on the box office numbers in Spain and Germany, teams who both reached the latter stages of the competition.  The box offices figures for England remained pretty regular however. Because they didn't qualify for the tournament. Any old excuse to rub that in..