When you say lose, it's important you have some context for that as it's not as if Geostorm dropped money out its pocket running for the bus.
No, the problem with Geostorm is that it essentially threw money down the drain on reshoots. All told, Geostorm is understood to have cost Warner Bros. and Skydance Entertainment $135 million - of which $15 million was spent on reshoots that were overseen by TV director Danny Cannon to get the film up to scratch. Not only that, the film was pulled out of cinemas numerous times because - you guessed it - the actual weather storms that were taking place.
Here in Ireland, it came between Ex-Hurricane Ophelia and Storm Brian and in the US, Puerto Rico remains in a critical condition following Hurricane Maria. So, yeah, bad timing was one part. The other part? It's actually a terrible film.
According to The Wrap, the estimated break-even figure for Geostorm is set at anywhere between $300 million to $350 million, but this seems an unlikely target as it's only made $68.7 million worldwide so far - though it still has China to come, but that ultimately is a last-ditch attempt to make it up.
On top of all this bad news, you've also got Thor Ragnarok slamming into cinemas from today and expected to clear close to $100 million on its opening weekend and effectively blow Geostorm and fellow box office dud Blade Runner 2049 out of the water. So, ultimately, what's the lesson to be learned here?
For one, don't give a $120 million budget to a guy who's never directed before. Secondly, a film about natural disasters in today's world isn't going to sell well. Third, Gerard Butler and Andy Garcia? What is this, 2003? Third, the film is basically a rip-off of The Noah's Ark Principle, an '80s West-German sci-fi film directed by - wait for it - Roland Emmerich.
So yeah, Geostorm was doomed to failure from the very start. The question is who thought it was a good idea to even make it in the first place?