It sends the franchise past the $1 billion in global box-office ticket sales.
Audiences, it would appear, still haven’t got tired of the raunchy Fifty Shades movies based on the E.L James books. Even though the latest and final instalment, Fifty Shades Freed, has been roundly ridiculed by critics (it’s on 11% on Rotten Tomatoes), it still pulled in the cash for Universal.
In it’s opening weekend the movie made an impressive $137 million. Interestingly, but not surprisingly, 75% of the audience in North America was female.
To put it into perspective, Fifty Shades of Grey, the first movie in the franchise, made $242 million in its opening weekend in 2015 while Fifty Shades Darker took in $144 million.
This weekend ‘Freed’ was competing with the release of Clint Eastwood’s The 15:17 to Paris which also scored poorly with critics.
Read our review for Fifty Shades Freed here.