So Jedward only came third at the Celebrity Big Brother Final last night - another Paddy won instead, that being My Big Fat Gypsy Wedding's Mr. Paddy Doherty. And because none of us have been watching, you'll be extremely surprised to hear Kerry Katona came second.

As for those of you wondering where Pamela Anderson features in all this, well - as it happens - she is going to grace the line up for your bog standard Big Brother, which is starting shortly. As in tonight. We won't be watching that either.

The Mirror reports: "My Big Fat Gypsy Wedding star Paddy Doherty was tonight crowned Celebrity Big Brother winner, but his thunder was somewhat stolen as Channel Five set up tomorrow night's launch. Cutting back to the Big Brother house where the back of a blonde head could be seen on the sofa, the voice of Big Brother requested: 'Would Pamela please come to the diary room.' Wearing a figure-hugging dress, she strutted across the lounge to the diary room flicking her hair. And when she sat in the diary room chair viewers realised it really was the former Baywatch star. Pamela promised: 'I'm going to give them the ride of their lives. I'm going to leave a skidmark on every one of them'."

... eew.

Don't feel sorry for Pammie slumming it with the norms, the 44-year-old spent three days in the Australian Big Brother house in 2008, and three days in India's Big Brother-inspired Big Boss in 2010.