As the old adage goes: "Got something to promote?! Then get a nipple out already!!"

Jennifer Lopez lopped hers out on German television a few weeks back, and now Nicki Minaj has gone one step further, by letting half her left one wave hello during a performance in Central Park, which was being broadcast live on Good Morning America. Good Morning, indeed. By the by, she has a single to promote, or something. 

Not to be outdone, Kelly Rowland tried something a bit different, which involved letting both her breasts escape from her bra in a spectacular downward fashion while desperately stoking the dying embers of her music career somewhere in New Jersey. She also has The X Factor to promote.

By all accounts, Kelly continued performing "her new single Motivation" (HAH!) with gusto as she "appeared oblivious" that her bra had ridden up and was severing her exposed breasts in two... Lady readers, have you ever had your bra suddenly eject your breasts and start digging into your nipples without you noticing? Thought not. Although, in Kelly's defence, she has - for some reason - got some sort of black patent underwire contraption hoisting her baps up, so they're not flapping about the place. How convenient.

And to think Janet Jackson got into almighty bother for her "wardrobe malfunction" during the2004 superbowl half time show. If she hadn't gone to the bother of a nipple shield, no one would've batted an eyelid...