I too feel like we've seen this many times before, like on the pages of heat magazine, or on ITV somewhere... That won't stop us watching again, mind, for it is a thing of immense wonder. 

Here, David Beckham and James Corden join forces to peddle 'D&J Briefs', for those who need to feel "supported, free, cradled, alive" *swirls arms* and "sexually aroused." It's "underwear with men with great bodies. And David Beckham."