First it was Rachel Roy, then momentarily Rachel Ray. It was even Taylor 'No it's Becky' Swift for a bit. But now everyone think's Rita Ora is the subject of Beyonce's 'Sorry'. Therefore, by our calculations, fans will start thinking 'Becky with the good hair' is Rihanna. 

But back to phase two of amazing album promotion; Rita Ora is currently 'Becky' and she - much like Rachel Roy - initially put herself in the frame. 

Yonce fans have been buzzing around the Beyhive since Ora posted a pic to her snapchat on April 21st. As you can see, it's a lemon bikini, but it's not the Tenezis (Ora is currently collaborating with the brand) item that's causing a stir - it's the fact she's also sporting a 'J' gold necklace. Of course, none of this makes sense considering they're currently suing each other. Or does it?

Rumours of an affair between Ora and her Roc Nation boss Jay Z first surfaced in 2014. When Rita was asked about the rumours, she promptly told the interviewer: "Don't you dare disrespect Beyonce like that ever again in your entire life."

Meanwhile, US talk show host Wendy Williams has an interesting theory - she reckons Beyonce and Jay Z are "paying" Rachel Roy. The 51-year-old had this to say during her show yesterday: "Rachel Roy, first of all, you're not this fighting girl unless you're on Jay Z and Beyoncé's payroll, and they paid you to mix it up to add, I guess, sales for Lemonade."

Williams then continues, saying she believes Beyonce should've held off on releasing Lemonade out of respect for Prince. Maybe it was exactly what the music world needed?