Given the challenge is named after her, and it's resulting in teens sucking on shot glasses and therefore atrocities such as this, the 17-year-old had to come forth with some form of response. And here it is.

Yeah, so that hasn't cleared up anything at all. The term "experiment with your look" is definitely open to interpretation - particularly considering her demographic. As for "being YOURSELF"; given Kylie enjoys using hair extensions, false nails, lashes, and whatever she's doing to her lips, that sentiment is also something of a grey area. 

Obviously not everyone is partaking in the craze, with some tweeting such things as "I hate our generation. It's so dumb. Like you guys are really sticking your lips in small cups... Do people not realise they're bursting blood vessels?"

Us Weekly have come across with a Gif depicting Kylie Jenner's 'lip evolution'