It seems the end of Terry Richardson's perverted creepy photogagraphic reign is nigh. If you're not yet familiar with the man with the moustache, Terry is (or was) an extremely profitable photographer whose clients included Miley Cyrus (yes, those pictures and that video, not much left to the imagination), Kate Moss, Lady Gaga and plenty more.

He only really achieved such notorious heights post Miley's vagyrus gate (and the controversial Wrecking Ball video), which showed the world just how much of a creep this man is. He's not a fan of clothes and he's quite a fan of hyper-sexualised scenarios, but all for a good photo, y'know?

Well by now, we're all but on to you Terry, and there's only so long you can use 'art' to mask the fact that you're a complete and utter creepazoid. And we won't even go into the other not-so-nice allegations linked to Mr Richardson here, it's just too eary of a Thursday morning.

Anyhoo, there's been many a petition doing the rounds, urging celebrities and other fancy pants clients to stop working with him. Seems now that some headway has been made as he's just lost a very lucrative deal with Equinox gym in NYC. Rather than opting for aspirational shots of gym users and models, Terry went straight for the jugular of a naked man balancing a cute girl on his backside, conveying the message that you too can ahieve such a scenario only then to be dominated by your strong girl in the bedroom afterwards ('cause she too has been working out at Equinox, y'see). Not a one of these photos were linked to the notion of exercise, just sex and nakedness.

Equinox have since agreed to never work with him again. As per Page Six: "Terry Richardson’s controversial flesh-baring, sexually charged ad campaign for high-end gym chain Equinox is being scrapped in favor of a sportier new look... Equinox creative director Liz Nolan confirmed to us in a statement: "We worked with Terry Richardson for three extremely successful campaigns. The natural point has now come to explore a fresh direction, and we’re really excited to launch a provocative new brand campaign in January 2014."

With any luck, other brands and celebrities will see the light and realise that you don't need to be naked or acting out any sort of scantily clad pants party to garner a reaction. Katy Perry doesn't need to resort to it, neither does Rashida Jones.

Aren't you also just getting bored of it?