Not content with being one of the most popular musicians on the planet right now, Ed Sheeran has expanded his empire to include his own record label.
The news of Gingerbread Records (geddit?) has been around for a while now, but a new video of Sheeran talking about the label on its own dedicated YouTube channel has emerged.
His first signing has been Jamie Lawson, who supported him at his recent Croke Park gigs last month.
"There's going to be different ways we are getting involved with all of you, so like, subscribe, do all of that," he says in the video, urging fans to subscribe. "And I hope that you enjoy everything that we put out!"
Watch it below: