Last week, it was teased... last night, it made its worldwide debut in full at the Billboard Music Awards, held at the T-Mobile Arena Las Vegas (in short, The Weeknd won everything, Adele won everything else; see the full list of nominees and winners here).
Reaction to the video has been mixed, with one of the more popular comments on youtube reading "The editor of this video must have have the biggest migraine."
For those who want to know about the star of the show (that being Adele's dress), it's Dolce & Gabbana. As for the video itself, it was directed by Patrick Daughters (Muse, Yeah Yeah Yeahs) and shot in London.