And thus begins the Christmas period. Don't try and deny it, you know it's true.
We were a bit afraid at the beginning of this that, because of the style of the animation, it was all about to go a bit 'Animals of Farthing Wood/Watership Down' and we'd be crying into our mulled wine for the rest of the festive season, but John Lewis's tale of The Bear & The Hare (featuring a nice comeback from Lily Allen tackling Keane's hit song Somewhere Only We Know no less) has us emotional for all the right reasons.
Maybe it's the tune, maybe it's the flashbacks to childhood heartache thanks to the animal and all those big eyes, but this one gets you right in the feels.
Prepare to feel all the emotions.