The original 'Ron Swanson' is mightily miffed that the likes of John Deere and other all American brands (like certain 'potato chips') have hired glorified imposters to ape his voice in order to sell their wares. He's had enough. So, here he is, releasing his very own product via Conan. 
'Need an iconically sultry voiceover for your next TV ad? Nick has the perfect solution!'