In another classic Jimmy Kimmel move that nobody saw coming, the popular West Coast talk show host decided it was time to get in on all the Sochi action.
Almost every news source with eyes on The Winter Olympics went into overdrive as American luger Kate Hansen shared a video on Twitter of what appeared to be a sinister looking wolf wandering down her dorm's hallway.
Of course, every single one of them fell for it, not realising that Kimmel's trademark was all over it. Quite the co-conspirator was Kate, fair play.
Kimmel reveals the whole thing right here alongside a video chat with Ms Hansen who admits she has rightly pissed off the hotel where she's staying with the fracas.
Here's hoping they'll see the funny side after watching this video.
As ever, well played Kimmel, well played.