We can't get enough of this Gogglebox business, mostly because we're huge fans of Dave from The Royle Family.
In a video that's trending today in the UK, we watch as our favourite couch potato families enjoy their first look at the John Lewis ad. Reactions range from 'this is a posh shop' to 'go back!' (when the bear leaves) to 'what the f*ck is this about' when minutes in one family fail to grasp the narrative.
With a trip to New York coming up in two weeks I'm on spending lockdown, but to be honest, with Channel 4 offering up fun fly on the wall shows like this, I'm quite happy to sit on my fat arse watching them watching telly. Tin of roses wouldn't go a miss either.