Well damn you anyways Guinness World Record book, we practically invented you. It turns out that Brendan O'Carroll's hugely successful character Mrs Brown has not been deemed 'iconic' enough for a Guinness World Record attempt.
The attempt in question was for the most Mrs Brown lookalikes in the one place, which saw 65 people dress up as the character in Dublin's northside last week for the final day of the Finglas Festival (where Brendan is from). While a further 30 people showed up in costume but they didn't meet the strict dress code criteria.
No doubt it was a sight to behold, however the attempt has been rejected by the Guinness World Records officials as the character was not seen as 'iconic' enough. The response read; "We receive over 50,000 enquiries a year from which only a small proportion are approved by our experienced researchers to establish new categories.
"In regards to mass participation costume records, we must limit the amount of categories we monitor to those which have a very specific, standard, iconic, internationally recognizable dress."
One of the organsiers of the event Sean Mooney, voiced his disappointment about the decision telling the Irish Independent; "It's absolutely crazy that they've refused to accept the record attempt, I just can't understand it.
"Dublin City Council, Gardai and the local community were all really behind this idea, and Brendan O'Carroll even tweeted about it.
"I've been in touch with the Guinness World Record organisation and we've been going back and forth, and it's going nowhere.
"We're hoping to start a petition to get the whole of Ireland behind this, so hopefully they will listen and accept the record attempt and make it official."
"Brendan is from Finglas himself, so Mrs Brown is our champion, our Father Ted if you like. There is huge interest in the programme so we're going to fight this," Mr Mooney said.