Have you seen Tiger's new ad for Nike? His only loyal sponsor spent approximately a fiver on it and got him to exploit the memory of his dead father. Nice work. Once again Nike prove to be the manifestation of tasteful.

Video footage of the ad can be found in Best of The Web. I had to watch videos of Tiger Woods in the region of 12 times before I found one that provided the embed code. In the process, I managed to contract nine viruses... True story.

Earl Woods, who coached the sports ace at the start of his golf career, can be heard speaking to his son as the camera zooms in on Tiger, who looks solemnly into the camera but says nothing. He asks him, "I want to find out what your thinking was, I want to find out what your feelings are and did you learn anything?" The commercial's release came on the eve of Woods' return to competitive golf in the Masters yesterday (08Apr10). Earl Woods died of a heart attack in 2006.

In additional Wood related news, someone (probably Joslyn James, who is enjoying a residency in a strip joint in nearby Atlanta) hired a plane to circle the Masters course with banners reading 'Tiger: Did you mean Bootyism?' and 'SEX ADDICT? YA, RIGHT. SURE. ME TOO!'