If you don't know how important, useful and excellent the blinking man is, you're about to find out. But trust us, he will come in handy.

Said blinking man is Drew Scanlon, a video editor and podcaster at video game website Giant Bomb who actually had this reaction four years ago, but it's only in the last few weeks that the GIF has become widespread on Twitter as a perfectly acceptable response to a whole host of situations but also 2017 as a whole.

It was user @eksbl who first took it to Twitter, and since then it's just (joyfully) run and run.