A lot of stars do publicity and advertising campaigns for other markets that we never end up seeing this side of the world, but thanks to the wonders of the internet, few of these strange wonders escape our attention anymore.
Last week, a new ad for MG Motors starring Benedict Cumberbatch appeared, and is clearly looking to tap into the success of Cumberbatch abroad and his role as the iconic character of Sherlock.
Set in London, the ad is also clearly playing up the British element to the MG brand, so we get to see Benny himself tearing around the streets of London as well as heading into the countryside to deduce where all the stains and marks on the car have come from, hoping to track down the person who wants to "play a game" with him, as per the phone call at the start of the ad.
MG Cars Benedict Cumberbatch TVC 2015 from MARKETING INTERACTIVE on Vimeo.
Of course, he solves the mystery, all while wearing a very nice coat, it must be said.
Via Shortlist