And of course, M&S are selling all sorts of Paddington paraphernalia to keep the wheels of capitalism turning. For what is Christmas, but a marketing opportunity to make you buy suff.
While most of us would agree that Christmas doesn't start until December 1st at the very least, advertisers beg to differ and the avalanche of festive ads is well underway. Today brings us Marks & Spencer's offering which stars Paddington, voiced by Ben Whishaw, as he unwittingly helps a would-be burglar become a Santa.
That's literally the entire premise but, you know, there's sleigh bells and snow so just let yourself sink into the spirit of it all. There's no use resisting.