The big promise when it came to next-gen gaming was that it was going to get more social, and with the latest trailer for The Crew, Ubisoft certainly hopes to make the most of that. 

An open world racer, Ubisoft's latest title The Crew will hit shelves in November, and promises to be different from other racing games thanks to the fact that it's more social. This latest trailer hopes to highlight that fact by pointing out that you can put together a crew of your friends and then set about exploring the world of the game. 

Obviously, that should introduce an element of friendly competition, but will it beat the sheer competitive spirit of say, Mario Kart 64? Not enough games use red shell technology, in our humble opinion.Â