We don't know whether it's the woodpecker's tenacity, the Polish Animal Patrol cop's giddy laughing or the Disney Princess like interaction between human and animal that has made this GIF so popular but it is going down a storm online.
Since it was uploaded to imgur 13 hours ago, the clip has been viewed over 3 million times. That's a lot of woodpecker fans. And it's a welcome, albeit brief, break from the tsunami of shit that is 2016.
Via imgur