We're guessing that because April 1st falls on a Saturday this year, all the brands are trying to get their #content out while their staff are working their 9-to-5 and that's why we're getting 'pranked' earlier than ever.
Burger King were one of the first out the gate earlier this week, debuting their 'Whopper Toothpaste' that sounds truly nightmarish.
"From day one, the ultra-fresh advanced Whopper technology will help keep your breath Whopper fresh longer than ever, and you’ll notice the results immediately," a 'spokesperson' says in the ad.
If that sounds appetizing, you need to check your priorities.