Six complete strangers sat down for dinner in the dark, and without the ability to know what anyone else looked like, they had to get to know each other before they made a judgement on the other people in the room.
The publicity stunt is part of a campaign that will run throughout Ramadan by Coca-Cola that tries to get people to see past the labels that they place on things and others, and while most of the people in the room were confident that they knew what the other people around the table looked like, when the lights came on they got a bit of a surprise.