It's been an especially shitty year for celeb deaths, we wouldn't be surprised if someone ran up to us on the street and told us Seth Rogen had also passed away. We just wouldn't expect Seth Rogen to be present when it happened.
Billy Eichner took Rogen for a tour of New York for his show 'Billy on the Street' by hitting the streets with Seth in disguise, telling people Rogen had died, waited to get their reaction and then revealed the truth.
What could go wrong?