Last year, Kmart raised a few eyebrows with a Christmas ad that featured lads in their jocks shaking their stuff to the tune of 'Jingle Bells'.
They were all handsome models of course, so this year they've decided to go for a slightly different vibe by instead getting a bunch of larger gentleman to play the tune on their bellies, and show off their jocks too, given that the ad is about their Joe boxers.
Last year's ad went insanely viral, racking up around 18 million hits in the process, so the sequel has a lot to live up to. That said, it has all the ingredients for success.
Via Mashable