You're going to want to bump this one up to fullscreen.
The gist? Apple are taking over the world, whether you like it or not. The ad commemorating the 30th anniversary of the first Macintosh was filmed around the world in one day on January 24th, solely on multiple iPhone 5s. Footage was beamed from around the world back to Ridley Scott and his son Jake in California who with a team of 32 editors made the 'film' in 36 hours.
All hail our fruity overlords.