It's nudity with a purpose, which makes a nice change; it's highlighting that all Cara needs to go about her day is the new YSLÂ Rouge Pur Couture lipstick. In fact, as ads go, this one is very modestly shot; it's the editorial shot below that's a lot steamier...
Â
Watch the steamy video for Cara's new beauty campaign: https://t.co/ddTvofRzHU pic.twitter.com/MXK0zA5iS0
— Grazia_Live (@Grazia_Live) September 4, 2015
This puts Jennifer Lawrence's Dior lipstick advert seriously in the corner...