Keaton Jones, a boy from Knoxville, Tennessee, who is a victim of bullying at his school, has been trending online all weekend after releasing a video on Facebook outlining his hurt feelings at being targeted and picked on by classmates.

His mother Kimberly posted the video shortly after picking up Keaton from school because he was too afraid and upset to go to lunch. Keaton describes how milk was poured on him and he was called ugly for the scars left on his head following a tumor operation.

The video is captioned: “For the record, Keaton asked to do this AFTER he had he me pick him up AGAIN because he was afraid to go to lunch. My kids are by no stretch perfect, & at home, he's as all boy as they come, but by all accounts he's good at school. Talk to your kids. I've even had friends of mine tell me they're kids were only nice to him to get him to mess with people. We all know how it feels to want to belong, but only a select few know how it really feels not to belong anywhere.”

 

It has been viewed (at the time of writing) over 22 million times and has inspired an outpouring of support and inspirational messages for Keaton. A huge host of celebrities including actors, musicians and sports figures have reached out; and Chris Evans even invited Keaton Jones to the premiere of Avengers: Infinity War in LA. Hailee Steinfeld meanwhile invited Keaton to be her date to the Pitch Perfect 3 premiere.