It's OK, he was asked to come across with his top tips to creating a covetable Instagram by Vogue. He knows what he's talking about...
Kylie Jenner, Kim Kardashian and Helen Flanagan take note - you are seriously close to "slefie destruction!!" Other notes delivered by the 16-year-old Beckham offspring include "ban the selfie stick" as well as such nuggets as "Don't forget to look for interesting things going on around you." And while filters can be fun, "don't forget to chill out from time to time."
Most importantly "Don't forget to make it fun". Sage advice from one so young.