If you're unfamiliar with ghost peppers, they're considered to be one of the hottest peppers out there. In fact, they're so hot, chefs are often advised not to handle them without gloves as the resin from the peppers can stay on their fingers for hours.
So, for some reason, just under 1,000 people decided to gather together in Copenhagen, Denmark and all eat a single ghost pepper. Raw.
A few people wretched and more than most found themselves suddenly very hot. Throughout the exercise, people passed through the crowd passing out milk and yogurts to help quell the unbearable heat.
One question remains, however - WHY.