It wouldn’t be the first time our minds have been blown by the revelation of how to pronounce a brand name. Consider, for example, when it turned out that sports brand Adidas is actually pronounced A-di-das instead of a-DEE-das.
Now we know how we’re meant to pronounce the name of clothing and accessories company Primark (also commonly known as Penneys).
It’s a debate that has plagued us for years and has found newfound life over the last few days on Twitter:
Like literally every single person I know pronounces it "Preemark" cause saying "Prymark" makes it sounds like you think it's upmarket 😂
— Niamhy Bolger (@niamhioos) August 2, 2017
my mum says primeark instead of preemark, I think I'm adopted
— michael (@kickthetradgedy) August 12, 2017
Didn't realise there was even a debate on the pronunciation of Primark?! It's definitely *PREYEMARK* not *PREEMARK* #primark
— Anna (@Baroquechick86) August 14, 2017
imagine pronouncing it preyemark smh
— beth:-) (@bethanywithcon) April 10, 2017
People are saying they say "prEYEmark" what the heck is that
Or am I just missing a joke SO CONFUSED
— cait (@paperheartseb) February 10, 2017
The one thing I can't cope with about living here is how everyone says 'preemark' not 'primark' 🙃🙃🙃 THAT'S NOT HOW YOU SAY IT
— Steff Ellis (@stefyjane) August 9, 2017
no idea how you got that but primark should still be pronounced preemark ðŸ'Š
— michael (@kickthetradgedy) August 14, 2017
It's pronounced Primark not Primark
— kesha (@lovetokesharose) August 14, 2017
Everyone knows #Primark is pronounced "cov-fe-fe"
— Laura Stupple 🌹 (@StuppleLaura) August 15, 2017
In response to bring asked about the conundrum on its website, the clothing brand cleared the air and responded: "That's a very good question. We like to use Pr-Eye-Mark."
So there you have it.
How do you pronounce Primark? Will you be changing how you pronounce it after this big reveal? Let us know in the comments.