"I'd have been happy to remain a cult hero. I wasn't after world domination. I hoped The Office would be a million people's favourite show, not ten million's tenth favourite. I don't want to be a supermarket chain. I want to be a Faberge. Everyone I've admired has been an acquired taste - The Simpsons, Radiohead, David Bowie. Anything that captures everyone outstays its welcome... I could never have dreamt of this success. I didn't look for fame and still don't, although I do enjoy a higher standard of living." Anyone else got reeeaaaaaallly itchy palms since reading that? Can't type anymore... need to slap something, quickly.