Sorry, but that's beyond horrendous. It's something you may - as a celebrity - expect from a fair weather associate that maybe you met on occasion, but an actual life long friend to peddle your offspring in such a manner is incredibly creepy. And low. What's even worse is that said pictures were from THE DELIVERY ROOM just after Blake Lively gave birth.

Speaking with GQ recently, the actor said: "A guy that I'd known for my whole life, one of my closest friends growing up, he had been shopping pictures of my baby around. I kind of got in front of it, which is good. But it was a slightly dark period. A bad couple of weeks."

It'd make you question a lot, that's for sure. How long had he been doing this? What about your other friends? Is it any wonder that celebrities tend to get married to each other?

According to Gawker, Ryan and Blake weren't just sending out delivery room baby pictures to their entire address book, more like " my closest family and my closest friends." So he was bound to be found out, and yet he didn't give a fiddlers.

Seemingly said "friend" had been on the make for quite some time: "Well, I think he’d asked for a check enough times where I was like, ‘There’s no more checks to be had."

Given Ryan is someone who refused to divulge his baby's name in public for MONTHS after her birth, this betrayal was never going to end well. As for how Ryan exacted his revenge, it was simple enough: "Oh, well, now I’m never going to see you or talk to you again, unfortunately. That's kind of how it worked out.”

He should've got said traitor to assemble some flat pack furniture by way of pay back...