Christ. On a Bike. With no lights. Or, in this instance, 'Sarah Jessica Parker. Astride a bench. In a pair of Jordache...' Observe the power of advertising at work.
Sarah Jessica Parker is the new face of Jordache https://t.co/pvvcCC9anD pic.twitter.com/8D5WVt7Qh4
— TODAY (@TODAYshow) June 11, 2015
There are a few other ones doing the rounds, like this one...
#ICYMI: @SJP is striking a pose for Jordache: https://t.co/U7Aq31cDNN pic.twitter.com/bmwBvP3MMZ
— WWD (@wwd) June 10, 2015
And this one...
Sarah Jessica Parker Is the New Face of Jordache Jeans #moda #fashion https://t.co/xqFitzu8BE pic.twitter.com/69n6DaAut0
— Directorio de Moda (@DirectorioModa) June 10, 2015
And then this one. Did we mention this one already?
Sarah Jessica Parker is the new face of Jordache https://t.co/pvvcCC9anD pic.twitter.com/8D5WVt7Qh4
— TODAY (@TODAYshow) June 11, 2015
The brand are harking back to their looks from the 70s and 80s for their current line, and the jeans are available via Jordache.com. You'll be looking in the region of 100 knicker to buy a pair, but Us Weekly have been advised that - if you happen to be visiting the States - SJP "is also working it for Jordache's Walmart collection, the latest iteration of which - the Fall 2015 line - starts at $17 a pair, and will be available in stores and online come mid-July."
WANT.