That isn't all the presents, BTW, that's just half of them. Here is the full, unedited photo Emma Tapping shared via her Instagram last week. And now it's become something of a talking point... Tapping captioned it: "#christmastree #christmas #christmas2015 #tistheseason #presents #christmaspresents #december #shopaholic #followforfollow"
To put this into context somewhat, according to reports Emma is a mum-of-three and a "savings blogger" from the UK, so she knows a bargain when she sees one.
Her haul kind of went unnoticed by the world until it was picked up by Take the piss funny pics n vids' Facebook page and made into a meme.