That woman's face says it all... Hey, it's not like he refused to be in it / flipped out all together, more that he just embodied various 'sad face' emoticons...
They captioned it "Phoenix Super Bowl XLIX - Kanye loves the Hawks and being bothered." Maybe he was just thinking about having some waffles... Or he was just super-bummed that he has to get his leather pants fixed.
In other news - HOW LONG ARE JOHN LEGEND'S FEET?!