There are some marketing or promotional campaigns that really do stretch the levels of good taste.

This one, however, is going right over the edge. Pampers, the nappy-making company, have been running a competition that gives people a chance to win a year's supply of their product by posting a picture of their little one taking a dump.

Horrific, we know, but when you're a parent and there's free nappies on the line, anything's worth doing. Plus, the little toddler poos about twelve times a day so it's just a case of capturing one photo of them.

 

As you can imagine, the entries (and exits) have been coming thick and fast across social media.

 

 

 

 

Truly, we live in an age of wondrous technology that allows us to share our children crapping themselves across a global network for all mankind to see.

Also, shout-out to all the parents who are obviously completely unfazed by their children taking a dump in front of them. You're the real heroes, folks.

 

Via Twitter