After reports that their profits were on the slide globally, it seems that fast-food giant McDonald's has decided to make a few changes.
One of the biggest differences that will be noticed, at least in a few locations in the United States, is the option to build your own burger with fresh ingredients, something that was already on trial in Sydney and one location in Calfiornia.
Pic via Food Beast
Those trials seem to have met with a more or less positive response from the public, and they're rolling out the custom menu across 30 restaurants in five states in the US with immediate effect, followed by plenty more locations in 2015.
The burgers can be ordered from a kiosk, where you go through a series of selections including choosing your bread, your cheese and your toppings, before your burger is then made up to meet your spec.
Pic via Food Beast
Pic via Food Beast
Pic via Food Beast
The burgers will cost a little bit more than the usual cheap and cheerful stuff on offer in McDonald's, with customers looking at having to pay $8.29 (€6.70) for a custom burger with fries and a drink. If this particular venture is a success in the US, we can probably expect to see it roll out across their international locations, given that they're looking at decreasing sales that will "significantly pressure" their earnings in this quarter. Sales have also decreased by 2.2%, a fall beyond the 1.7% decrease they had predicted, so it looks like they're hoping to change the image of their restaurant a little bit in the next while in an attempt to arrest the slide.
Via Food Beast, Reuters. Images via Food Beast, main pic via Getty.