As with the iPhone, as soon as the Apple Watch was announced, the market began to become flooded with cheap knock-offs.
To the point where one could be easily tricked into thinking that they were buying the real thing. Thankfully the good people over at Watches2u.com have taken the time to put together this handy little infographic which points out the subtle things to look for to be sure you're buying the genuine article. Let's face it, if you're forking out that amount of money for watch, you'd want to be pretty certain you're buying the real thing.
Check it out.