Heineken launch their new ad campaign today and, as ever, it is very cool. The new advert, titled The Odyssey, depicts 20 non-actors morphing across the deck of a cruise ship, each of them displaying their own unique talent, each of them looking bizarrely similar to the other. You will be looking twice at it, i'm telling you, very impressive.
Concurrent and in light of the new ad, Heineken are launching a new campaign focused on discovering the hidden talents of you and I. If you're a singer, you may forget about it, this is no ordinary talent competition. Heineken are out for the obscure feckers, the legends, the origami makers and master limbo dancers among us. That kind of lark. So if you can sleep with your eyes open, or balance 20 maltesers on your nose then head over to www.heineken.ie/irishlegend and upload your hidden talent now. It's that easy.
Oh, yeah, I almost forgot about the prize. It's a trip to your very own private island in Belize. Yep, that'll do nicely. Cheers, Heineken.
And, I was always told that I was wasting my time learning how to imitate all the characters from Saved By The Bell. Who's laughing now, lads. Belize, I am in you.