*cries deeply in German*

There are some key ingredients that are needed in every Christmas advertisement.

It's got to be emotional. It's got to have soft lighting or candlelight somewhere along the way. It's got to tell a story, usually leading up to a big reveal at the end. It's also got to surgically make you cry, or at the very least, get all kinds of emotional.

Over the years, this formula has been honed to perfection - so it's kind of obvious, then, that a German pharmacy chain would create the most effective and most efficient Christmas advertisement this year. Not unlike their cars, it's sleek and designed for maximum efficiency.

We're not going to spoil it, but needless to say, it's effective. Take a look. And for you non-German speakers, the message at the end is the pharmacy chain's slogan, which is "So that you can take care of what really matters in life."