The moment One Direction fans had been waiting for has finally arrived: Harry, Niall, Louis, Liam and Zayn have revealed that their first ever signature fragrance will be called... Our Moment? Fo'realz?
We're sure Directioners across the globe will be flocking to perfume departments in search of the pink bottle over the next few months, but it won't be available until August 24th, and you'll only be able to get it in Harrods of London at first. The highly sought after scent is apparently the result of six months of hard work on both the part of the boys and Olivann Beauty. Yes, because we're sure the lads really had time to sit down and discuss perfume over the past few months...
They do seem rather excited about their latest business venture though, and they were more than happy to give their smelly stuff a plug online. "The 1D fragrance is called (drumroll)... Our Moment! And it smells like a summers day.. (sic)", Harry Styles tweeted. And he wasn't the only one singing the perfume's praises either: "I've tested it on my family and they love it - and we can't wait to show it to our fans across the world" our own Niall Horan said in a statement.
Niall still can't believe the lads are releasing their own fragrance, and in fairness to the lad, neither can we. Still, if Taylor Swift and Justin Bieber can make a fortune from shifting bottles of toilet water then the lads are as well to get in on the action.
We do think they've missed a massive trick here though: Surely it should have been called Our M'eaument, non?