And the world is exceedingly grateful that he does so.
Beckham's underwear range for the Swedish clothing brand, David Beckham Bodywear, was shot in the middle of last month so there are plenty of shots to come, but Becks decided to share a little preview with his fans via Facebook yesterday to the delight of many, including H&M shareholders seeing as Beckham has contributed to them raking it in last year.
Beckham's new ad for the brand is set to be unleashed on us tomorrow, and apparently sees Becks running around LA in a short video by Guy Ritchie who called him the 'perfect leading man'. Bated breath here people, bated breath.