Clearly invigorated by a certain celebrities' comments, often peppered with terms such as "WINNER", we thought why not regularly shower our devout commentators with a prize not just willy nilly, whenever the whim takes us, but religiously EVERY week.
So here be the deal: Every Friday we will be picking our "Comment of the Week" on entertainment.ie, with the winner receiving a €50 An Post One4All Card. You can comment on any news story, review, photo, exclusive or whatever else might take yisser fancy.
You have a week to inspire our 610,000 unique monthly viewers, so whip the thinking caps on people and get commenting... Our first winner will be announced next Friday, April 1st (unrelated, promise), around lunch time.
Oh, and pleeeeease keep it clean...